Hi Mike, 

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I am excited to express my interest in the Director, Data Analytics and Research position at Universal Music Group Nashville. With a background steeped in data-driven decision-making and a passion for the music industry, I am eager to bring my experience and enthusiasm to this role.

Throughout my tenure at Alpha Media, I leveraged data and analytics to program radio stations that resonated with audiences and drove market success. By developing and utilizing dashboards that pinpointed potential hits, I was able to make informed programming decisions that consistently resulted in top-performing stations. My ability to translate complex data into actionable insights helped guide our strategic direction, aligning our programming with audience preferences and market trends.

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I believe that radio, despite its current challenges, still holds significant value for record labels. My multi-format experience has given me a unique perspective on how different genres and audiences interact with both radio and streaming, and I am convinced that UMGN can lead the way in leveraging this knowledge to benefit both artists and the industry at large.

Aside from my interest in the Director, Data Analytics and Research role, I have prepared a deck specifically for you, showcasing some of my ideas on how I could be an asset to Universal Music Nashville. This presentation includes innovative strategies that could enhance your relationship with radio stations and drive more effective marketing and sales efforts. I would welcome the opportunity to discuss these ideas further and explore how I can contribute to your team.

Thank you for considering my application. I am looking forward to the possibility of working together to create the next chapter of my career and to help Universal Music Group Nashville continue its legacy of excellence.

Sincerely,
Bo Matthews

216-269-0700